Skip to content Skip to footer

Our Research-Driven Philosophy and Services.
- Our Philosophy

Our Philosophy

We believe in applying the most relevant research approaches to each unique business challenge. This helps businesses innovate and adopt best business practices, from new product development to go-to-market strategies.

The Differentiating Aspect

We provide strategic research consultancy on top of deploying technology-based solutions. This unique combination allows us to deliver comprehensive and effective research solutions to our clients. Our report dashboards are considered the best by clients.

Key Services

We are most trusted in the area of customer satisfaction and loyalty researches, evaluating MROI, market feasibility studies, segmentation studies, brand positioning, baseline-mid/end-line studies, impact assessments, shopper research, copy testing, and Brand Launch Measurement.

Models & Technology Fusion

The technology we have deployed is best for Iterative learning and additionally The Dynamics Research Models has helped telecoms, automobile sector and FMCG players a great deal.
Our portfolio

Project Excellence Through Research and Innovation

01

Consumer Segmentation & Conjoint Analysis

Our expertise spans across various industries, offering customized consumer segmentation and conjoint analysis solutions. We help clients like Al-Falah Investment, PTCL, and Zong better understand customer needs, enabling more precise targeting and product strategies.

02

Strategic Planning, Feasibilities & Impact Evaluations

We specialize in strategic planning, market feasibility studies, and impact evaluations for a diverse range of clients. Our in-depth analysis helps businesses like Indus Motors, Eighteen, and USIP make informed decisions, ensuring successful outcomes in market expansion, product launches, and more.

03

Loyalty Researches

Our expertise in loyalty research spans multiple sectors, including banking, apparel, and automobiles. We conduct comprehensive studies such as customer satisfaction tracking, mystery shopping, and benchmark assessments for leading clients like Sindh Bank, Indus Motors, and Bonanza to enhance customer loyalty and improve service experiences.

04

Campaign / Ad / Concept / Pack Testing

We specialize in comprehensive testing for campaigns, ads, and product concepts, offering insights through tracking, copy testing, and post-campaign evaluations. Our clients, including Nestle, Pepsi, and HUM TV, benefit from data-driven feedback, helping them refine their strategies and achieve impactful results.

05

Online/Digital Experience

Our expertise in online and digital research spans diverse industries. We offer in-depth studies such as digital tracking, consumer behavior analysis, and concept testing for clients like Coca-Cola, JAZZ, and HUM TV, providing valuable insights for digital strategy optimization and product development.

06

Major Qualitative Projects

Our qualitative research expertise spans various industries, conducting in-depth market segmentation, feasibility studies, and consumer behavior analysis for clients like Toyota, Eighteen, and Winrock International. We utilize both online and offline methodologies to deliver actionable insights.

Industry Segments

Professional Expertise at Its Best

Company Overview

Our Dynamics Research Consulting Services unearth detailed insights to spark visionary strategies, guiding business leaders to envision future possibilities and make informed decisions.

Full-Scale Research

The Dynamics is a full-service research agency established in 2012. We conduct research across multiple business sectors, including agriculture, automobile, Telecoms, finance and FMCG. Our team of experienced researchers has a cumulative experience of over 100 years.
Read More

State-of-the-Art CATI Facility

We have a state-of-the-art CATI facility in Pakistan, equipped with the latest technology and infrastructure. This allows us to conduct high-quality research efficiently and effectively.
Read More

Pioneer in Online Communities

The Dynamics is a pioneer in building and sustaining online communities. We understand the importance of engaging with customers and stakeholders in the digital space.
Read More
Synchronize  Media (Carat)

Synchronize carat has worked with The Dynamics with Nokia Pakistan and found the agency professional, through in its approach, with sound technical knowledge and collaborative client servicing orientation. We are highly satisfied with its consultancy services and wish our best for all its future pursuits.

Synchronize Media (Carat)

Muhammad Ali, Director Insights
USIP Pakistan

USIP Pakistan is implementing a two year mass media communication project and outreach the camping to highlight the need for citizens and for government to provide better support to police and to build appreciation for their efforts. This project is an integration of both qualitative and quantitative methodologies. We found the Dynamic Research professional through in it’s approach, with sound technical knowledge and collaboration client servicing orientation. We are highly satisfied with its research and consultancy services and wish our best for all of its future endeavors.

USIP Pakistan

United States Institute Of Peace
Red Elephant Research, Australia

They were Professional in their approach, responsive to our concerns and largely delivered on our requirement, including in challenging  environments such as Quetta. The client’s satisfaction is important to the Dynamics, which is appreciated. We would certainly consider using the Dynamics again in future engagements.

Red Elephant Research, Australia

Dr. Dinuk Jayasyriya, Research Director
Indus Motors

The Dynamics is our preferred partner when it comes to research. We jointly learned so much from understanding on consumer journey to customer satisfaction tracking to product researches. Basit’s consultancy to IMC is a strategic advantage.

Indus Motors

Bank Islami

It started off with a mystery shopping exercise 3 years ago. Now Dynamics work on all our all 4 consumer researches and Mr. Basit advises our senior Management.

Bank Islami

Dynea Pakistan Limited

Dynamics undertook a market sizing study for us across the adhesive industry in Pakistan. This project involved both qualitative and quantitative methodologies. In addition to desk Research, information was gathered through information was gathered through interviews with experts and professionals including adhesive producers, importers, retailers and user firms like PVC pipes vendors, furniture manufacturers, shoes manufacturers, sports goods producers, book blinding units, hand bag producers, etc.. A high-quality report was delivered, meeting all our requirements. It was augmented with explanations and presentations, as and when needed. We found the agency, very thorough in tis approach, with sound technical knowledge, and proficient in meeting our needs, responding to our concerns and queries and keeping us posted during the process. They met the timelines diligently and delivered the report as per agreed project artifacts.

Dynea Pakistan Limited

Questions & Answers

We develop secure banking software

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.
From our blog

Latest news

CORPORATE MEMBERSHIP

GET FRAME

A marketer's guide to knowing people better. Receive a monthly round-up of reads informed by the science of human understanding.