OUR TEAM

Sibghatullah Husaini
Chief Executive
Sibghatullah Husaini is the founder of The Dynamics Research Consultants. He has experience of 35 years in training, management and marketing research and 18 years plus experience in Market research industry locally & abroad. He has research specialties in Social / Political Sector, Media, Chemical, Telecom, FMCG, Banking Fuels/Lubricants, Tobacco, Pharma/Health, Banking, Electronics, Automobile and B2B. He commands extensive expertise in qualities, quantitative and investigative research. He has extensive experience working with leading local and global clients and market research agencies.
Basit Hussain
Chief Operating Officer
Basit Hussain is the chief operating officer at The Dynamics Research Consultants and has more than 16 years’ experience in MR and strategic planning with leading international and local brands. He has been serving the market research industry in different sectors such as telecom, financial, FMCG, Fuels/Lubricants, automotive and Agriculture. He is considered as turnaround specialist who has unparalleled expertise to unearth valuable insights within consumer & business streams. His accomplishments in the field of consumer insights, strategic planning and product development has earned Basit a role of one of leading consultants to executive level decision makers in Pakistan and abroad.
Muhammad Saad
Director
He is director IT and head of CATI unit. He has 15 years’ experience within MR and Information Technology domains Saad’s core expertise is in integrating Research and IT techniques, & project management He has worked for leading MR and IT companies in Pakistan such as Oasis International, SBP, Bank Islami, Samba Bank, Bank Al Habib, Bank Alflah, Silk bank British Petroleum, Pakistan Petroleum, etc.
Rashid Mehmood
Director Research
Based out of Canada, Rashid Mehmood is the Director Research for International Business at The Dynamics Research Consultants and has more than 15 years of experience in Marketing Research industry, working with both local and global clients. His urge to work with most complex studies led him to handle clients from diversified sectors. He has vast experience of integrating research with technology for both customized and tracking studies. His experience and immense knowledge of IT enables him to deal with intricate technicalities. He has research specialties in Conjoint, Diversified MR Techniques, Ad testing, Usage and Attitude, New Product Development and Pricing Studies serving with different sectors such as Social, Banking, Telecom, Internet, Tobacco, FMCG, Fuels / Lubricants.
Liaqat Ali
Manager research
Liaqat Ali is Manager research and client servicing, having 10 years in marketing research. Has ability to calibrate research projects from proposal writing to report documentation. Liaqat expertise are understanding client research needs through situational analysis. Converting data to information and extracting insights to facilitate client in decision making. He has research specialties in diversified MR Techniques, Ad and Concept testing, Usage and Attitude, Media Studies, Brand Health Tracking studies of different sectors such as Social (Local and International NGOs / agencies), Banking, Telecom, Media, FMCG, food and beverage, Tobacco, healthcare and pharmaceutical.
Farhan Zaidi
Manager Research
He is Manager research and client servicing, having 10 years marketing research experience. A communicative and tenacious professional particularly oriented to Marketing Research and Communication. Farhan has strong creative streak, passionate champion for data visualization. He has also worked in Public Relation Industry. He has the honor of successfully introducing, compiling and publishing Pakistan’s first ever Media Book & Consumers Book of Pakistan. Prior to joining Dynamics, Farhan has worked at MRB Pakistan (formerly Oasis) & Ipsos Pakistan.
Huma Abdul Sattar
Deputy Manager Research
Huma Abdul Sattar is Deputy Manager Research, having experience of 7 years in Marketing research industry. She has rich experience in project management across Pakistan. Her research specialties are ad-Hoc and tracking research which includes Retail Audit / Mystery Shopping Studies, Custom Telecom, Financial, FMCG, Automotive, Agriculture, Pharma, customer Satisfaction Tracking Researches & BHT’s for clients of key segments like Automotive, Financial, Telecoms and Agriculture which has served different sectors of Telecom, Financial, FMCG, Automotive, Agriculture, Pharma.
Zahid Naeem
HEAD OF OPERATIONS
He is more than 16 years holistic experience in operations and field execution He has extensive experience on working projects of MRB Pakistan (formerly Oasis), NFO, Synovate, Millward Brown, Research International, IMRB and Gallup USA. He played a pivotal role in launching Advance Tracking Program (ATP) in Pakistan. Zahid is undoubtedly the most experienced field specialist within the local MR Industry. He is well aware of ISO-standards for data collection that signifies his strong grip on operational navigations.
Shah Ali Raza
MANAGER DATA PROCESSING
He has over 15+ years of experience in Marketing Research in Pakistan. He is well equipped with contemporary research techniques, data processing, operations management, all front and back-end marketing research related functions. Moreover, Ali Raza has diverse team development and leadership experience. His past stint in working across multiple teams has enabled to develop astonishing organizational skills within tight timelines.