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Consumer Segmentation & Conjoint Analysis: Tailoring Strategies for Success

The Dynamics has pioneered advanced Consumer Segmentation and Conjoint Analysis for leading brands like PTCL, Zong, and FAW Motors. Through our research, we help businesses understand their customer base, segmenting them by needs and preferences while identifying key product features. This enables our clients to make informed, data-driven decisions, ensuring their strategies and offerings resonate with the right audience.

#
Client Name
Consumer Segmentation Type
01
Al-Falah Investment
Segmentation and strategy for mutual fund product
02
Jubilee Life Insurance
Value based Segmentation
03
PTCL
Psychographic segmentation Research
04
Mobilink
Data Study, Need based segmentation
05
Abbott
Need based segmentation
06
wi-tribe
Consumer Psychographic segmentation
07
Zong
Conjoint Analysis
08
FAW Motors
Spec Value and Conjoint
09
Ganhara Nissan
Conjoint Analysis
10
IMC
Consumer Segmentation, Conjoint Analysis
Synchronize  Media (Carat)

Synchronize carat has worked with The Dynamics with Nokia Pakistan and found the agency professional, through in its approach, with sound technical knowledge and collaborative client servicing orientation. We are highly satisfied with its consultancy services and wish our best for all its future pursuits.

Synchronize Media (Carat)

Muhammad Ali, Director Insights
USIP Pakistan

USIP Pakistan is implementing a two year mass media communication project and outreach the camping to highlight the need for citizens and for government to provide better support to police and to build appreciation for their efforts. This project is an integration of both qualitative and quantitative methodologies. We found the Dynamic Research professional through in it’s approach, with sound technical knowledge and collaboration client servicing orientation. We are highly satisfied with its research and consultancy services and wish our best for all of its future endeavors.

USIP Pakistan

United States Institute Of Peace
Red Elephant Research, Australia

They were Professional in their approach, responsive to our concerns and largely delivered on our requirement, including in challenging  environments such as Quetta. The client’s satisfaction is important to the Dynamics, which is appreciated. We would certainly consider using the Dynamics again in future engagements.

Red Elephant Research, Australia

Dr. Dinuk Jayasyriya, Research Director
Indus Motors

The Dynamics is our preferred partner when it comes to research. We jointly learned so much from understanding on consumer journey to customer satisfaction tracking to product researches. Basit’s consultancy to IMC is a strategic advantage.

Indus Motors

Bank Islami

It started off with a mystery shopping exercise 3 years ago. Now Dynamics work on all our all 4 consumer researches and Mr. Basit advises our senior Management.

Bank Islami

Dynea Pakistan Limited

Dynamics undertook a market sizing study for us across the adhesive industry in Pakistan. This project involved both qualitative and quantitative methodologies. In addition to desk Research, information was gathered through information was gathered through interviews with experts and professionals including adhesive producers, importers, retailers and user firms like PVC pipes vendors, furniture manufacturers, shoes manufacturers, sports goods producers, book blinding units, hand bag producers, etc.. A high-quality report was delivered, meeting all our requirements. It was augmented with explanations and presentations, as and when needed. We found the agency, very thorough in tis approach, with sound technical knowledge, and proficient in meeting our needs, responding to our concerns and queries and keeping us posted during the process. They met the timelines diligently and delivered the report as per agreed project artifacts.

Dynea Pakistan Limited

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