MBA – Imperial College
20 Years Experience (Local & International)
Thought leader and launch leader of daily tracking “Digital Dynamics”.
Models and advanced solutions’ development, tracking studies, feasibilities.
Market size estimation studies, Churn/Attrition algorithms, Panel studies
Accomplishments in the filed of consumer insights, strategic planning and product development has earned Basit a role of one of leading consultants to executive level decision makers. Previously Basit has served at Nielsen Africa (Regional Head, Director), SMAR (Joint Managing Director) and Access Retail & Consumetrics (As group Director and Resident Head), at PTCL- Internet SBU (as Marketing Manager), Wi-tribe (Head of Strategic planning and insights).
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