Campaign / Ad / Concept / Pack Testing
The Dynamics specializes in campaign, ad, concept, and pack testing services across multiple industries. With a comprehensive approach that includes digital ad tracking, copy and concept testing, and post-campaign evaluations, The Dynamics offers tailored research solutions. Our services include daily interviews, media impact evaluation, and product feedback through innovative methods like CAWI/CATI. We work with a range of clients including IFFCO, Nestle, Pepsi, and USAID, ensuring actionable insights for marketing and advertising strategies that drive success.
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Client Name
Project Detail
01
Digital Dynamics- Digital Ad Tracking Research (Syndicated Study)
Daily 150 interviews conducted in top ten cities on day after recall basis, weekly sample is 1000 and 12000 interviews in a quarter via CAWI / CATI Deliverables: Online dashboard & Quarterly report (Year Oct 2018 to Dec 2020) (PO will be provided if needed)
02
IFFCO
Campaign testing
03
USIP
Copy / concept testing and impact evaluation of media products i.e. PSAs (TV, Radio, Billboards, and Newspaper), Music Video, Telefilms, TV Series about Women Police, Celebrity Talk Show and Documentary Series for this mass communication activity. (Year 2016-17-18) (PO will be provided if needed)
04
Packages
Campaign testing (Year 2020)
05
Nestle
Concept & Pack testing
06
Pepsi
Campaign testing
07
PTC
Campaign testing of BTL projects
08
USAID
Campaign testing
09
HUM TV
Tracking of Ramadan Transmission
10
HUM TV
Drama Feedback
11
Faysal Bank
Copy / Concept Testing
12
P & G
Copy / Concept Testing
13
M & C Saatchi World Services
Post Campaign evaluation
Synchronize carat has worked with The Dynamics with Nokia Pakistan and found the agency professional, through in its approach, with sound technical knowledge and collaborative client servicing orientation. We are highly satisfied with its consultancy services and wish our best for all its future pursuits.
Synchronize Media (Carat)
USIP Pakistan is implementing a two year mass media communication project and outreach the camping to highlight the need for citizens and for government to provide better support to police and to build appreciation for their efforts. This project is an integration of both qualitative and quantitative methodologies. We found the Dynamic Research professional through in it’s approach, with sound technical knowledge and collaboration client servicing orientation. We are highly satisfied with its research and consultancy services and wish our best for all of its future endeavors.
USIP Pakistan
They were Professional in their approach, responsive to our concerns and largely delivered on our requirement, including in challenging environments such as Quetta. The client’s satisfaction is important to the Dynamics, which is appreciated. We would certainly consider using the Dynamics again in future engagements.
Red Elephant Research, Australia
The Dynamics is our preferred partner when it comes to research. We jointly learned so much from understanding on consumer journey to customer satisfaction tracking to product researches. Basit’s consultancy to IMC is a strategic advantage.
Indus Motors
It started off with a mystery shopping exercise 3 years ago. Now Dynamics work on all our all 4 consumer researches and Mr. Basit advises our senior Management.
Bank Islami
Dynamics undertook a market sizing study for us across the adhesive industry in Pakistan. This project involved both qualitative and quantitative methodologies. In addition to desk Research, information was gathered through information was gathered through interviews with experts and professionals including adhesive producers, importers, retailers and user firms like PVC pipes vendors, furniture manufacturers, shoes manufacturers, sports goods producers, book blinding units, hand bag producers, etc.. A high-quality report was delivered, meeting all our requirements. It was augmented with explanations and presentations, as and when needed. We found the agency, very thorough in tis approach, with sound technical knowledge, and proficient in meeting our needs, responding to our concerns and queries and keeping us posted during the process. They met the timelines diligently and delivered the report as per agreed project artifacts.
Dynea Pakistan Limited
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