FMCG Segment Research by The Dynamics
The Dynamics has conducted comprehensive research studies in the Fast-Moving Consumer Goods (FMCG) sector, partnering with leading companies like Unilever, Coca-Cola, Pepsi, Nestle, and more. These projects focus on brand performance, consumer engagement, product viability, and market impact. Here’s an overview of some key research initiatives:
#
Client Name
Segmentation Type
01
Unilever
Kehwa – Brand Launch Measurement, Shopper Research
02
Coca Cola Company
Music listenership study
03
Packages
Campaign impact study
04
National Food
Product Testing
05
Soya supreme
Product Testing at CLT
06
P & G
Copy / Concept Testing
07
Nestle
(a) H&P (b) Concept & Pack testing
08
Pepsi
Campaign testing
09
Tapal Tea
Brand Health Tracker
10
Kolson
Product Testing
11
Father & Sons
Close Location Test
12
Youngs
Close Location Test
13
Engro Foods
Product Testing
14
Philip Morris
Product Testing
Through these FMCG segment studies, The Dynamics delivers valuable insights that drive effective marketing, product development, and brand strategy for leading FMCG brands.